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El Camino originated on the beaches of Southern California. Wherefounder Nate Elders was inspired to create a simplistic brand while paying homage to the past.

El Camino intersects the vintage look of the 70’s & 80’s with a modern design, material, and function. With it’s simplistic look, El Camino aims to reinvent products that have been lost along way.

Spanish for “The Way”, El Camino creates quality goods with a nostalgic feel. By incorporating ”now” into our messaging, we convey “The Way Now” as we respectfully modernize iconic products from our past.

Whether it’s the beach, pool, camping, tailgating, or on the sideline- El Camino will support your need to get out there and look good doing it. See you out there!

@Elcaminonow